About This Author
Come closer.
Complex Numbers
Complex Numbers

A complex number is expressed in the standard form a + bi, where a and b are real numbers and i is defined by i^2 = -1 (that is, i is the square root of -1). For example, 3 + 2i is a complex number.

The bi term is often referred to as an imaginary number (though this may be misleading, as it is no more "imaginary" than the symbolic abstractions we know as the "real" numbers). Thus, every complex number has a real part, a, and an imaginary part, bi.

Complex numbers are often represented on a graph known as the "complex plane," where the horizontal axis represents the infinity of real numbers, and the vertical axis represents the infinity of imaginary numbers. Thus, each complex number has a unique representation on the complex plane: some closer to real; others, more imaginary. If a = b, the number is equal parts real and imaginary.

Very simple transformations applied to numbers in the complex plane can lead to fractal structures of enormous intricacy and astonishing beauty.




Merit Badge in Quill Award
[Click For More Info]

Congratulations on winning Best Blog in the 2021 edition of  [Link To Item #quills] !
Merit Badge in Quill Award
[Click For More Info]

Congratulations on winning the 2019 Quill Award for Best Blog for  [Link To Item #1196512] . This award is proudly sponsored by the blogging consortium including  [Link To Item #30dbc] ,  [Link To Item #blogcity] ,  [Link To Item #bcof]  and  [Link To Item #1953629] . *^*Delight*^* For more information, see  [Link To Item #quills] . Merit Badge in Quill Award
[Click For More Info]

Congratulations on winning the 2020 Quill Award for Best Blog for  [Link To Item #1196512] .  *^*Smile*^*  This award is sponsored by the blogging consortium including  [Link To Item #30dbc] ,  [Link To Item #blogcity] ,  [Link To Item #bcof]  and  [Link To Item #1953629] .  For more information, see  [Link To Item #quills] .
Merit Badge in Quill Award 2
[Click For More Info]

    2022 Quill Award - Best Blog -  [Link To Item #1196512] . Congratulations!!!    Merit Badge in Quill Award 2
[Click For More Info]

Congratulations! 2022 Quill Award Winner - Best in Genre: Opinion *^*Trophyg*^*  [Link To Item #1196512] Merit Badge in Quill Award 2
[Click For More Info]

   Congratulations!! 2023 Quill Award Winner - Best in Genre - Opinion  *^*Trophyg*^*  [Link To Item #1196512]
Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the Jan. 2019  [Link To Item #30dbc] !! Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on taking First Place in the May 2019 edition of the  [Link To Item #30DBC] ! Thanks for entertaining us all month long! Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the September 2019 round of the  [Link To Item #30dbc] !!
Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the September 2020 round of the  [Link To Item #30dbc] !! Fine job! Merit Badge in 30DBC Winner
[Click For More Info]

Congrats on winning 1st Place in the January 2021  [Link To Item #30dbc] !! Well done! Merit Badge in 30DBC Winner
[Click For More Info]

Congratulations on winning the May 2021  [Link To Item #30DBC] !! Well done! Merit Badge in 30DBC Winner
[Click For More Info]

Congrats on winning the November 2021  [Link To Item #30dbc] !! Great job!
Merit Badge in Blogging
[Click For More Info]

Congratulations on winning an honorable mention for Best Blog at the 2018 Quill Awards for  [Link To Item #1196512] . *^*Smile*^* This award was sponsored by the blogging consortium including  [Link To Item #30dbc] ,  [Link To Item #blogcity] ,  [Link To Item #bcof]  and  [Link To Item #1953629] . For more details, see  [Link To Item #quills] . Merit Badge in Blogging
[Click For More Info]

Congratulations on your Second Place win in the January 2020 Round of the  [Link To Item #30dbc] ! Blog On! *^*Quill*^* Merit Badge in Blogging
[Click For More Info]

Congratulations on your second place win in the May 2020 Official Round of the  [Link To Item #30dbc] ! Blog on! Merit Badge in Blogging
[Click For More Info]

Congratulations on your second place win in the July 2020  [Link To Item #30dbc] ! Merit Badge in Blogging
[Click For More Info]

Congratulations on your Second Place win in the Official November 2020 round of the  [Link To Item #30dbc] !
Merit Badge in Highly Recommended
[Click For More Info]

I highly recommend your blog. Merit Badge in Opinion
[Click For More Info]

For diving into the prompts for Journalistic Intentions- thanks for joining the fun! Merit Badge in High Five
[Click For More Info]

For your inventive entries in  [Link To Item #2213121] ! Thanks for the great read! Merit Badge in Enlightening
[Click For More Info]

For winning 3rd Place in  [Link To Item #2213121] . Congratulations!
Merit Badge in Quarks Bar
[Click For More Info]

    For your awesome Klingon Bloodwine recipe from [Link to Book Entry #1016079] that deserves to be on the topmost shelf at Quark's.
Signature for Honorable Mentions in 2018 Quill AwardsA signature for exclusive use of winners at the 2019 Quill AwardsSignature for those who have won a Quill Award at the 2020 Quill Awards
For quill 2021 winnersQuill Winner Signature 20222023 Quill Winner



August 24, 2020 at 12:04am
August 24, 2020 at 12:04am
#991450
Something a little different today.

Also, Merit Badge Mini-Contest below!

https://medium.com/better-marketing/the-worst-rebrand-in-the-history-of-orange-j...

The Worst Rebrand in the History of Orange Juice
They paid $35 million to then lose $20m in sales


So why am I linking something about orange juice? Because it's a product, and some marketing techniques apply to a broad range of products... like, for instance, your writing.

Not that I know jack squat about any of this. Which is why I read them -- to confirm that not only do I not understand, but I will quite probably never understand. But maybe this will help someone else. Or, hey, maybe you just like orange juice.

In hindsight, it’s easy to see why Tropicana’s 2009 rebrand failed.

No. No, it really isn't. Not to me. And even the author explains, later, that it shouldn't have taken hindsight.

Less than 30 days after launch, they pulled the new design off the shelves and went back to the old one.

Which probably explains why this is the first I'm hearing about this. Coke's "New Coke" fiasco personally affected me. I don't drink orange juice, so I never noticed a rebrand.

The article helpfully includes "before" and "after" pics.

Without even getting into the subjective topics of visual appeal and recognizability, some design flaws practically stare you in the face.

But do they, really?

After the rebrand, the font was thinner, the same color as the remaining text, pushed to the side, and, worst of all, vertical. No matter how great your juice is, if it can’t heal neck pain, don’t force me to tilt my head sideways to read your name.

I have the ability to read text upside down, sideways, backwards, mirror image, upside down mirror image... the latter takes me a bit longer, to be sure. I can also write in all those directions. The sideways text wouldn't even impinge itself upon my consciousness. But hey, not everyone can be a super-genius, I suppose, and you have to market to morons.

What’s more, white font on a yellow background is a weaker contrast than dark green on a white background — especially considering they stuffed it inside the juice glass.

Okay, on that part, I can see their point.

Beautiful design is important, but if it’s not functional, it won’t matter.

Function is more important than form. Well... for me. Engineer, remember? But I can admit that when it comes to trying to sell shit, part of the function is to catch a viewer's eye (or ear in the case of radio). That requires form.

“Historically, we always show the outside of the orange. What was fascinating was that we had never shown the product called the juice.” Really? I mean, it’s juice. Give me a clear symbol of it, and I’m good to go. And what could be clearer than the actual fruit the juice is from?

Somewhere in there, I think, is probably a metaphor for promoting one's writing. I'm not quite sure what it is, but I'm pretty sure it's in there.

The one thing I’ll give them credit for is the cap of the new carton. It had the haptic structure of an actual orange. “We engineered this little squeeze cap so that the notion of squeezing the orange was implied ergonomically.”

Look, I know what "haptic" means, but a few paragraphs ago this author was complaining about jargon (I didn't copy that part, but it's there). Also, making your orange juice cap look like an orange is a surefire way to get me to purchase a competitor's brand. If, that is, I were inclined to buy orange juice.

But then, I freely admit I'm not a typical consumer.

So, anyway, like I said, maybe someone else can make more sense out of this. And hell, why don't we make it a mini-contest?

*StarB* *StarB* *StarB*


Merit Badge Mini-Contest!


Know any good (by which I mean bad) marketing failures? Comment below. The one I like best will earn its author a Merit Badge. Two restrictions today: 1) Don't talk about New Coke. I know about New Coke. I suffered through the Great Coke Crisis of 1985, and I have no wish to relive those horrid months. 2) Don't use this blog as an example of a marketing failure (I'm including this because I'm the sort of asshole who would do something like that, and besides, I'm not trying to sell anything here. Quite the opposite.)

If you can't think of one, it's not cheating to use Google. Mostly I just want to understand this marketing thing better, and, just like they kept showing us the newsreel footage of the Tacoma Narrows Bridge collapse  Open in new Window. as a warning in engineering school, I think we can learn from failures as much as from successes. It's best if it's not our own failure.


© Copyright 2024 Robert Waltz (UN: cathartes02 at Writing.Com). All rights reserved.
Robert Waltz has granted InkSpot.Com, its affiliates and its syndicates non-exclusive rights to display this work.

... powered by: Writing.Com
Online Writing Portfolio * Creative Writing Online