When the stigma - whether it be homosexuality, aspects of self-esteem, or the act itself - that comes with suicide is approached head-on and without quarter. When a family stops believing that the generation of their grandparents knows more about morality than a teenager struggling with it morning, day, and night. When a church can support a sermon that offers more than the ultimatum of Love or Hell. When a school can afford to train its staff to look for at-risk teens...

When a website can put its name beside an initiative founded with the sole intention of saving lives without considering first the bottom line.

That's when it ends.

Countries across the world have managed this. The appropriate question in my opinion, is Why can't WE?