[Tip for the Day] Usually clicking on the rating (like right above the forum where you see the big ol' ASR written), gives you a pop up box with the answer.

ASR: Adult Supervision Recommended
Under 13 with Supervision, 13 and Older
This rating signifies that the content of this item should not be viewed by minors alone, but accompanied with adult supervision (parent, guardian, teacher, etc.). The item may contain some content that is not appropriate for readers of less than 13 years of age and is recommended to be read by an adult first to be sure it is appropriate for the minor. The item may contain very mild slang curse words (dang, darn, etc.) or mild derogatory words (idiot, jerk, etc.). Horror and violence may exist at an extremely mild level, but does not exceed moderate levels. There are absolutely no references to sex (other than gender), drugs (illegal), alcohol, graphic violence, harsh or sexually derived cursing, harsh derogatory names, or any combinations thereof.

Regarding reviews and getting reviews, at least you're on the right track, so good on you! I do believe that there are forums that cater specifically to reviewing novels, so I'd recommend making use of the 'SEARCH' menu (at top of screen). Type in 'review forums' or 'novel reviews' and you're likely to pull up groups that will assist you.

And the best of luck with your publishing company! I can't wait to hear the good news about it finally getting off the ground. Please be sure to announce it when it happens as I'm sure many members here would love to be a part of it.